conversion optimization

Sep 5, 2017

Google Adwords updates touch on creative and shopper experience

The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.

Jul 28, 2017

Google AdWords gets call bid adjustment

Available for any campaign on the new interface, the call based bid adjustment system is rolling out at the end of the year.