convergence
GroupM Interaction’s Digital+ conference
GroupM Interaction's digital conference, titled Digital +, which was held on 28 October in Shanghai, highlighted the convergence between different digital platforms and the need to synergise online and offline media for effective marketing campaigns.
GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence
SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.
INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape
ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.
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