convergence

GroupM Interaction’s Digital+ conference
Oct 31, 2011

GroupM Interaction’s Digital+ conference

GroupM Interaction's digital conference, titled Digital +, which was held on 28 October in Shanghai, highlighted the convergence between different digital platforms and the need to synergise online and offline media for effective marketing campaigns.

GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence
Oct 31, 2011
Emily Tan

GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence

SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape
Aug 26, 2011
Rhandell Rubio

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape

ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

4 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

GroupM wins Honor’s global media account, taking over China planning from Publicis

9 GroupM wins Honor’s global media account, taking over China planning from Publicis

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough