consumer research

Eyeota and YouGov expand data partnership into APAC
Apr 27, 2020
Robert Sawatzky

Eyeota and YouGov expand data partnership into APAC

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

Meet the modern mum: The buying potential of working mothers in China
Apr 23, 2010
Kenny Lim

Meet the modern mum: The buying potential of working mothers in China

Survey urges marketers to drop the 'superwoman' stereotype in order to realise the buying potential of working mothers in China.

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