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Service brands must shape reality, not build branding fantasies
ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.
Tiffany & Co shortlists media agencies
ASIA-PACIFIC - Luxury jeweller and designer Tiffany & Co has shortlisted incumbent Universal McCann, agency-of-record for China PHD and Carat for its regional media account.
Tiffany & Co shortlists media agencies
ASIA-PACIFIC - Luxury jeweller and designer Tiffany & Co has shortlisted incumbent Universal McCann, agency-of-record for China PHD and Carat for its regional media account.
Tiffany & Co shortlists media agencies
ASIA-PACIFIC - Luxury jeweller and designer Tiffany & Co has shortlisted incumbent Universal McCann, agency-of-record for China PHD and Carat for its regional media account.
Tiffany & Co launches regional media pitch
ASIA-PACIFIC - Luxury jeweller and designer Tiffany & Co has called a regional media review across six key markets.
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