christopher lyons
Jun 1, 2011
INSIGHT: A golden retail opportunity overlooked
Both clients and agencies are unclear about what shopper marketing is, what it can achieve, and how to implement it into campaigns. But they’ll have to learn.
Jul 16, 2010
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
Jul 16, 2010
Christopher Lyons to head Leo Burnett's retail arm for Asia-Pacific
SINGAPORE – Leo Burnett has appointed Christopher Lyons (pictured) as regional shopper and retail marketing director to head its retail arm across Asia-Pacific.
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