christopher bailey
Feb 21, 2014
Burberry partners with WeChat for exclusive fashion-show experience
CHINA – Tapping into the fastest growing mobile and social platform in China, Tencent's WeChat, Burberry has kicked off a series of creative collaborations for 2014 by giving WeChat users a personalized experience with a London fashion show.
Mar 7, 2013
Esprit de corpse? To survive, HK-based brand must become a leader not a follower
HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.
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