christine fellowes
E Online to become available to advertisers in Singapore
SINGAPORE - NBC Universal International is pitching its digital property E Online to advertisers in Singapore, according to Christine Fellowes, MD of Universal International Networks, who spoke to Campaign Asia-Pacific on the sidelines of its upfront event today.
Brands not adequately addressing the key decision-makers in SEA: women
SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.
Universal Networks rebranding focuses on universal appeal of storytelling
SINGAPORE - Christine Fellowes, MD Asia-Pacific for Universal Networks International talks about localisation as a growth strategy, upcoming digital plans and viewing preferences in Asia.
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