chief marketing officers

Half of chief marketers say unproven ROI is biggest obstacle to metaverse
Oct 18, 2022
Nicola Merrifield

Half of chief marketers say unproven ROI is biggest obstacle to metaverse

The Campaign survey showed senior marketers are split when it comes to investing in the space.

60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study
Nov 18, 2011
Campaign Asia-Pacific

60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study

SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.

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