chief growth officer
Sep 23, 2024
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
Jun 28, 2022
Andy Ho promoted to Publicis China's first chief growth officer
The former global client partner will have a wide mandate, including managing the recently acquired Wiredcraft team.
Apr 18, 2017
Why the chief growth officer is a threat to CMOs
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.
May 8, 2015
Carat China parachutes in chief growth officer from Russia
SHANGHAI - Carat China has hired James May as chief growth officer. He joins from ADV Group in Russia.
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