cheq
A third of online Black Friday shoppers were fake: Cheq study
Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.
Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
Australian marketers set to lose US$738 million to fraud in 2020
EXCLUSIVE: Click fraud targeting small businesses and affiliate marketing fraud have become particularly problematic in Australia over the past year, as fraudsters have exposed flaws in cybersecurity defences.
How Dentsu’s CCI and Cheq have so far blocked 760 million unsafe ad requests
CASE STUDY: Blocking fraudulent and non-brand safe ad requests in real-time stopped top Japanese brands from appearing next to potentially disastrous articles.
Preventive brand-safety services see opportunity in Japan
The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.
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