ces
Why the CMO role has not got easier
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
AI, IoT and quantum computing: CES 2021 tech trends
Ravi Ganesh summarises some of the top technology trends that emerged from CES that stand to reshape everything from travel to health to entertainment and beyond.
5 health-tech trends from this year’s CES
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
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