central department store

One way to achieve nirvana? Shopping, apparently
Nov 24, 2022
Ad Nut

One way to achieve nirvana? Shopping, apparently

To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.

The weirdest and most wonderful way to promote a shopping mall app
Jun 16, 2022
Ad Nut

The weirdest and most wonderful way to promote a shopping mall app

Wolf BKK nails the plot twist in this excellent campaign for Thailand’s Central Department Store.

Thai retailer offers an easy solution to shopper's guilt
Dec 2, 2021
Ad Nut

Thai retailer offers an easy solution to shopper's guilt

Feeling guilty that you have too many shoes? Perhaps you'd consider a new set of foot jackets? That's the clever mental trick at the heart of a brilliant new campaign from Central Department Store and agency Wolf BKK.

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