cebu pacific air

Cebu Pacific's Candice Iyog talks about fun, low-fare flying

HONG KONG - Cebu Pacific Air (CPA) was the region's first low-cost airline in 1996. Campaign Asia-Pacific met with the airline's vice-president for marketing and distribution, Candice Iyog, in Hong Kong recently for an update on how the airline is meeting the challenge of an increasingly competitive budget airline sector.