casual
Aug 13, 2024
How Social, India's worker-friendly restaurant chain, serves up killer brand collaborations
From Spotify to Netflix to Nestlé and Cred, Social’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.
May 9, 2013
Samsonite employs Korean charm to introduce casual Red brand in Hong Kong
HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.
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