carbon
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
Unilever and Nestlé commit to voluntary green advertising surcharge
UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
P&G commits to becoming carbon neutral this decade
Company is partnering with Conservation International and WWF.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins