cannneslions2025
Jul 17, 2025
The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)