breakthrough
Aug 26, 2020
If you want to solve a 400-year-old problem, be naïve
Too many aspects of our organisational structures require compliance. But breakthroughs come from looking at things free from conventions, says TBWA's Asia president.
Oct 13, 2016
SEA brands struggling to turn innovation into success: Nielsen
New report finds that an overwhelming majority of new products fail in Southeast Asia, thanks to risk-averse behaviour and lack of long-term strategic planning.
Mar 16, 2016
Huawei focuses on the work before 'sudden' breakthroughs
BEHIND THE SCENES: Huawei's Chen Lifang explains what a fisherman casting a net, a high-energy particle collider and the world's fastest woman have in common, and what the brand is trying to communicate in its recent campaign.
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