brand strategy
Spikes Asia 2024: In conversation with Matt Che, CMO, Budweiser APAC
Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.
Snog, marry, avoid: You don’t just need a brand strategy, you need a relationship strategy
Agency and client relationships have become more complex.
Building your brand as an operating system
In our digital age, a brand OS provides the perfect building blocks says RGA's strategy and creative chiefs.
3 keys to defining your brand strategy
SGK's global creative director explains why an agile brand strategy and consumer-focused tone of voice are essential to building and maintaining a brand for the future.
China DBSTAR appoints Incite to handle brand strategy
BEIJING – China Direct Broadcast Star (China DBSTAR), the first satellite digital distributor in China, has tasked Beijing-based Incite Group with its full service branding business.
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