brand exit

Mango and other ‘masstige’ brands shutter after struggling in China. Can the US offer hope?
Mar 26, 2023
Julienna Law

Mango and other ‘masstige’ brands shutter after struggling in China. Can the US offer hope?

Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.

3 reasons why western brands are vanishing from the Chinese market
Sep 4, 2022
Tiffany Lung

3 reasons why western brands are vanishing from the Chinese market

Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.

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