brand equity
PROMOTED
Nov 27, 2023
How the open internet empowers Chinese brands going global to achieve brand power and incrementality
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
Feb 20, 2018
CASE STUDY: How PropertyGuru boosted its media efficiency by 20%
Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins