blue interactive
Kenny Powar on the transition from Blue Interactive to Possible Worldwide
SINGAPORE – Last year saw the merger of Blue Interactive with three agencies globally to form WPP's global interactive network Possible Worldwide. Kenny Powar, formerly Blue Interactive group CEO and now APAC president for Possible Worldwide, talks about how it has all played out.
BBDO/Proximity Singapore bolsters digital department
SINGAPORE - BBDO/Proximity Singapore has boosted its digital unit with five new hires including Alan Leong, Gigi Im, Pratik Japee, Patrick Lim and Deric Loh.
BBDO/Proximity Singapore bolsters digital department
SINGAPORE - BBDO/Proximity Singapore has boosted its digital unit with five new hires including Alan Leong, Gigi Im, Pratik Japee, Patrick Lim and Deric Loh.
Mark Newton joins Blue Interactive Singapore as group engagement director
SINGAPORE – Blue Interactive, WPP’s digital arm, has appointed Mark Newton (pictured) as group engagement director, reporting to managing director Chester Tan.
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