biscuits
Cookie consumers: Brand traits help offset guilt
While taste is naturally a main reason ASEAN people choose one cookie over another, a friendly brand personality could also be a key differentiator, finds a study by Dentsu SenseAsia. The online study surveyed 500 consumers in all key ASEAN markets, namely Indonesia, Malaysia, Singapore, Philippines, Thailand and Vietnam, covering brand health, psychographics, attitudes and behaviours, and media consumption. According to Euromonitor, the sweet biscuit market across these six countries is valued at US$2.4 billion.
Q&A: Mondeléz's Cindy Chen on Chinese memes, snacking needs and why Oreos are golden in China
SHANGHAI - Cindy Chen (pictured), head of biscuits, media and consumer engagement at Mondeléz China, talks to Campaign Asia-Pacific about her active involvement in the new branding for the company.
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PPTV takes aim at larger slice of China's mobile video advertising market
SHANGHAI - PPTV has set out to capture a bigger chunk of China's mobile advertising pie from dominant market leader Youku Tudou.
Tim Tam rolls out free sampling campaign in Hong Kong
HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.
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