betterbriefs project
Dec 18, 2025
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
Oct 14, 2021
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
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