benkiser

How Reckitt Benkiser cleaned India's toilets to dominate the market
Apr 17, 2013
Emily Tan

How Reckitt Benkiser cleaned India's toilets to dominate the market

INDIA - For a country that has 88 million flush toilets, spending only US$62 million a year on toilet care products is "not the greatest combination," according to Ian Bell, head of global home care research at Euromonitor.

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