ben wood
If only 1 in 5 pieces of content is engaged with, it's time to be intelligent
Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five pieces of content are actually engaged with. iProspect's Ben Wood looks at what brands can do to ensure their efforts are maximised and their intended audience is reached.
The thinking behind Dentsu Aegis Network’s purchase of John Brown Media
GLOBAL - Dentsu Aegis Network, and in particular iProspect, hopes the recent acquisition of John Brown Media will give it an edge in the high-demand, yet also highly inconsistent, content-marketing space.
Not so fast with the 'Math men'
Are the 'math men' of today replacing the so-called 'mad men' of yesterday with the revolution in the use of data and technology? Not so fast.
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