bayer
Initiative to handle lion’s share of Bayer’s global media account
Initiative's split includes the US$226.4 million EMEA business.
How Bayer is assessing the credit scores for its creative ads
Health brands can’t afford to waste billions on ineffective ads. Bayer thinks it’s found the fix— and it starts with smarter creative.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer
Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.
Welcome to your university lesson on thrush
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
Bayer consolidates global $800 million media account with MediaCom
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.
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