barcelona sponsorship

What global marketing looks like at Rakuten
Nov 29, 2016
David Blecken

What global marketing looks like at Rakuten

Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that.

Animal product controversy casts shadow on Rakuten's Barça sponsorship
Nov 22, 2016
David Blecken

Animal product controversy casts shadow on Rakuten's Barça sponsorship

Prohibiting ivory sales outright would smooth the way for a Japanese retail brand with big ambitions for global growth.

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