barcelona sponsorship
Nov 29, 2016
What global marketing looks like at Rakuten
Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that.
Nov 22, 2016
Animal product controversy casts shadow on Rakuten's Barça sponsorship
Prohibiting ivory sales outright would smooth the way for a Japanese retail brand with big ambitions for global growth.
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