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Samsonite employs Korean charm to introduce casual Red brand in Hong Kong
May 9, 2013
Jenny Chan 陳詠欣

Samsonite employs Korean charm to introduce casual Red brand in Hong Kong

HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.

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