babita baruah

Babita Baruah to be VML India CEO
Jan 11, 2024
Campaign India Team

Babita Baruah to be VML India CEO

Shamsuddin Jasani exits Wunderman Thompson, Saurabh Saksena elevated as president

Celebrity brand endorsements: Relevant or redundant?
Apr 8, 2021
Eularie Saldanha

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

WFH diary: Thoughts on remote working
Mar 23, 2020
Babita Baruah

WFH diary: Thoughts on remote working

The author expresses personal learnings and some un-learnings, since she moved to remote working

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