aves
Jun 19, 2019
Why AVEs are a "bullshit" PR measurement tool
Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.
Feb 23, 2012
OPINION: Does Asia lag in measuring communications effectiveness?
John Croll, chief executive officer of Sentia Media and chair of the Asia-Pacific chapter of AMEC (the International Association for Measurement and Evaluation of Communication), urges the region to look beyond reliance on AVEs (advertising value equivalents).
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