audiences

Sep 13, 2018

Brands now get the power of gaming: Twitch co-founder

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

Nov 1, 2012

DIGITAL DOWNLOADED: Agencies must keep up with consumers

The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.

Nov 17, 2011

OPINION: Rethinking audiences and digital measurement

Roy Tan, MD of Carat Malaysia...