attention metrics
The Information
May 5, 2023
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Jul 27, 2021
Attention: How far away is it from becoming the ad industry's currency?
Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)