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The Knowledge
Jul 11, 2025
Athletes prove to be the most trusted figures among consumers, new research reveals
What marketers need to know when considering paid ads, promotions and endorsements.
Feb 14, 2014
How to make sure your brand ambassador isn't a bad ambassador
Do ambassadors still serve as a valuable marketing tool for brands, when bad behaviour amongst athletes and key influencers is at an all-time high?
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