asset

Aug 21, 2024

Landor's global president on shaping brands as business assets

Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.

Mar 14, 2013

It's cool to be a housewife, and other less-obvious consumer trends in China: Y&R

BEIJING - From holding up half the sky to holding up a happy home, from arranging meetings to arranging flowers, it is cool to be a housewife in China—according to a Y&R study on emerging trends in the country.