asian
How brands celebrated India’s 78th Independence Day
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
US multicultural agency H Code expands offering to Asian audiences
A Code will help brands reach, inform and connect with Asian and Pacific Islander consumers in America.
Havas Media extends social equity marketplace to the UK
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
Hyper-engaged Asian consumers key to driving sales
New research from Allison+Partners shows such consumers are crucial to driving brand awareness.
What Asian brand marketeers can learn from the Rio Olympics
Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.
Asian consumers still find marketing content irrelevant: Experian
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
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