asia pacific marketing congress 2013

Online offers transparency, challenge, opportunity: SingTel's Buse
Aug 15, 2013
Racheal Lee

Online offers transparency, challenge, opportunity: SingTel's Buse

SINGAPORE - The online workd creates transparency, which simultaneouslty challenges brands and creates an opportunity to engage with customers in a direct and interactive manner, according to John Buse, vice president (consumer marketing) at SingTel.

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