aroma rich

A Japanese detergent maker’s first steps towards personalisation
Nov 16, 2018
David Blecken

A Japanese detergent maker’s first steps towards personalisation

CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

2 Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

Adland reacts to Omnicom-IPG mega-merger

3 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

4 Agency of the Year 2024 winners: Asia-Pacific

Edelman staff cuts reflect an industry at a crossroads

5 Edelman staff cuts reflect an industry at a crossroads

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

6 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

The best Christmas ads of 2024 are here

7 The best Christmas ads of 2024 are here

Agency of the Year 2024 SEA winners: Singapore and Malaysia

8 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

10 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group