arent jan hesselink

Philips boosts digital approach to drive home brand promise
Feb 12, 2014
Byravee Iyer

Philips boosts digital approach to drive home brand promise

ASIA-PACIFIC - Campaign takes an exclusive look inside the company's APAC CMO transition, from Arent Jan Hesselink to Damien Cummings.

Philips launches fresh crowdsourcing-based brand campaign across Asia
Oct 2, 2013
Byravee Iyer

Philips launches fresh crowdsourcing-based brand campaign across Asia

ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.

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