amazon kindle

Amazon captures joy of reading for Kindle launch in India
Nov 14, 2014
Byravee Iyer

Amazon captures joy of reading for Kindle launch in India

SINGAPORE - Since its launch in the Indian market last year, Amazon has done several television ad campaigns, but never one so emotional it will warm the cockles of your heart.

OPINION: When Amazon shrugged
Aug 23, 2012
Hari Shankar

OPINION: When Amazon shrugged

Is the online retailer a formidible enough player to be mentioned alongside Google? Its recent moves certainly make it hard for brands to ignore, writes Hari Shankar, Asia-Pacific director at Performics.

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