alimama
A peek into China’s first virtual magazine
Within two days of launching, MO Magazine—China’s first virtual publication, co-created by Huasheng Media and Alimama—has garnered over 400,000 readers
Alimama’s Yvonne Chang: embracing change
Alimama ups the ante on its digital marketing offerings.
Alimama’s makeover for the digital age
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
Alimama goes all-in on OTT
The company reveals new strategy for brand marketers exploring the medium.
Spring festival an emotional rollercoaster for Chinese consumers: Alimama
New research shows role of mixed feelings in rising middle-class consumption patterns.
Alibaba, GroupM combine solutions on data platforms
Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.
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