ais 3g sim

CASE STUDY: How AIS marketed its 3G service to Thai teens
Dec 11, 2013
Racheal Lee

CASE STUDY: How AIS marketed its 3G service to Thai teens

To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.

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