agency consolidations

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal
Mar 17, 2025
Will Green

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Shareholder vote due to take place on 18 March.

Here's a thought: Bigger isn’t always better
Jan 21, 2025
Warwick Cairns

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

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