agency business model
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Jan 24, 2025
Gen AI will have a profound impact on agency business models
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Nov 28, 2018
Indie vs. network: How specialist agencies are changing the agency model
Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.
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