advertising forecast
Dec 8, 2010
China and India, TV and internet set for biggest ad growth : Magnaglobal
GLOBAL – IPG’s Magnaglobal has upgraded its forecast for media suppliers around the world to grow 2011 ad revenues by +5.4 per cent to total US$412 billion on a constant currency basis, above previously published expectations of +4.2 per cent.
Jun 1, 2010
2010 ad revenue in China forecast to rise by 14.4 per cent : Magna Global
SHANGHAI - Ad revenue in China for 2010 will increase by 14.4 per cent to US$21.2 billion, following an 8.2 per cent growth during 2009, according to a forecast study released by Magna Global, a division of IPG's Mediabrands.
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