advertising budgets
Nov 4, 2025
Short dramas: The RMB 100B content format marketers cannot ignore
What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.
Jun 27, 2024
Mastering the ad budget mix for maximum results is easy-peasy
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins