adtech tax

The programmatic poop funnel
Jan 10, 2022
Bob Hoffman

The programmatic poop funnel

THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.

Trash media and trash tech
May 27, 2020
Bob Hoffman

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

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