adland
The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
Signs of light: Is fun coming back to adland?
The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins