adcolony news
Pond's location-based mobile campaign an industry champ
The interactive campaign educated Indonesian women about the pollution they unknowingly face every day
Brand + performance: The art and science of mobile programmatic
AdColony and MMA to hold joint webinar exploring programmatic.
The science of getting the right kind of attention
Hint: you really have to give mobile consumers choice.
AdColony's 2018 mobile predictions
Jude O’Connor, VP brand & agency performance at AdColony, says 2018 will be the year that brands come to appreciate the true potential value of their apps.
Are you using the metrics that matter in your mobile marketing?
The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.
How Disney delivered immersive storytelling to engage audiences on mobile
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
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