accountable

Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise
Nov 19, 2012
Emily Tan

Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise

GLOBAL - Seven in 10 CEOs hold themselves "somewhat responsible" for marketer's poor perceived business performance because they have given up on holding their CMOs accountable, according to a study by Fournaise.

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