absolut
Kraft Heinz partners with Pernod Ricard on pasta vodka sauce inspired by Gigi Hadid
Company admits being 'predictably late to the party'.
Absolut personifies diverse cocktails in biggest global campaign in a decade
The three-minute music video celebrates diversity and the power of mixing.
Ogilvy nabs Absolut global creative account from BBH
The creative agency will lead global strategic and creative duties for the Pernod Ricard brand.
Global Absolut campaign imagines end of life behind screens
In a visually stunning new campaign by BBH Singapore, actor Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK break on through to the other side—to enjoy drinks IRL.
Absolut champions trash with sustainability-focused fashion show
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Seven rules of music and brand partnerships
Brands and artists can make beautiful music together—if they work together in harmony
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